BUSCH LIGHT IS READY FOR SUMMERTIME SIPPING WITH ITS SECOND SEASONAL FLAVOR DROP
NEW YORK, NY – June 12, 2023 – Busch Light announced today the launch of a limited-edition, flavored lager, Busch Light Peach. The latest seasonal flavor innovation for 21 + drinkers combines the classic taste of a cold, smooth Busch Light with a crisp, refreshing hint of peach.
The debut of Busch Light Peach aligns with the peak peach season, launching just in time to become the ultimate sip of summer. Busch Light’s new fruity flavor innovation with a 4.1% ABV is being released so Busch Light fans can enjoy their favorite beer while spending time at the lake, casting a rod from the dock or after a hike in the great outdoors.
Starting today, consumers can find Busch Light Peach in 12, 24 and 30 packs of 12oz. cans, as well as 25oz. cans at participating retailers in 37 states until it sells out.
Busch Light Peach is the latest flavor innovation from the brand, following the hugely popular Busch Light Apple. Busch Light Apple was retired last year after its three-year run (2020-2022). But with the release of Busch Light Peach, the brand is satisfying consumer demands for a new flavor innovation that will complement summertime hikes, hangs and days by the water with a seasonal take on the classic.
For additional information about Busch Light Peach, 21+ consumers can stay up to date by following Busch Light on Facebook, Twitter and Instagram. States where Peach is available include: AL, AR, CO, CT, FL, GA, ID, IL, IN, IA, KS, KY, MD, MI, MN, MS, MO, MT, NE, NJ, NY, NC, ND, OH, OK, OR, PA, SC, SD, TN, TS, UT, VA, WA, WV, WI, WY.
About Busch Light
Busch Light is made with exceptional ingredients and has a crisp, refreshing taste that is as cold and smooth as a mountain stream. The beer brewed for the great outdoors takes cracking a cold one and heading for the mountains seriously, with passion points rooted in fishing, hunting, farming, NASCAR and country music. With focus and investment on meeting fans where they already are with a Busch Light in hand, the brand has experienced consistent growth since 2019. The Busch brand name represents a family of products including Busch Beer, Busch Light, Busch Ice and Busch NA. For more information, visit www.busch.com and follow Busch Light on Twitter, Facebook and Instagram.
At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America’s most loved beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.